Children between the ages two and 11 spend an average of one full day per week watching television. This is a very familiar scenario in many Indian homes today. With both parents away at work, in the urban, middle class families this trend is very common. Even when parents are at home, watching television is still the favoured family pastime. Research shows that on an average, a typical Indian household has the television set turned on for about seven hours each day. Kids and teenagers between six to 17 watch three to four hours of television a day. Watching television is a passive event. Children and adults remain completely immobile while viewing televisions. Most of these viewing experiences are quiet and non - interactive. Children absorb millions of images from the television set depending upon his choices.